Project Overview
Sunrise Corporation LLC, a real estate development company, needed to establish a stronger social media presence to showcase their properties and connect with potential clients. I was responsible for developing and implementing a comprehensive social media strategy across multiple platforms.
Project Scope
- Content creation and curation for Facebook, Instagram, and LinkedIn
- Social media strategy development
- Community management and engagement
- Analytics tracking and reporting
- Paid social media campaign management
- Crisis communication planning
Strategy Development
The social media strategy was built around four key pillars:
- Property Showcases: High-quality visual content highlighting Sunrise’s properties
- Market Insights: Educational content about real estate trends and investment opportunities
- Corporate Culture: Behind-the-scenes content showcasing the company’s values and team
- Client Success Stories: Testimonials and case studies from satisfied clients
Content Creation
I developed various content types to maintain audience engagement:
| Content Type | Purpose | Frequency |
|---|---|---|
| Property Highlights | Showcase available properties | 3× weekly |
| Market Updates | Share industry news and trends | 2× weekly |
| Team Spotlights | Humanize the brand | 1× weekly |
| Client Testimonials | Build trust | 2× monthly |
| Educational Infographics | Provide value to followers | 1× weekly |
| Live Q&A Sessions | Engage directly with audience | 1× monthly |
Implementation and Results
Over a six-month period, the social media management resulted in:
- Instagram: 127% increase in followers, 89% increase in engagement
- Facebook: 78% increase in page likes, 112% increase in post reach
- LinkedIn: 95% increase in followers, 156% increase in post impressions
- Lead Generation: 43% of new client inquiries attributed to social media
- Brand Awareness: Significant improvement in brand recognition metrics
Analytics and Reporting
Monthly reports were provided to the client, including:
- Growth metrics (followers, engagement, reach)
- Content performance analysis
- Audience demographics and insights
- Competitor benchmarking
- Strategic recommendations for the following month
Client Testimonial
“Shrijana transformed our social media presence from basic property listings to engaging content that truly connects with our audience. Her strategic approach and creative content ideas have not only increased our following but, more importantly, generated quality leads that have converted to sales. Her work has become an integral part of our marketing strategy.” — Marketing Director, Sunrise Corporation LLC