Project Overview
Shriya Bayalkoti, a network engineer, needed a distinctive personal brand logo for her professional website. The logo needed to reflect her technical expertise while maintaining a clean, modern aesthetic that would work well across digital platforms.
Project Requirements
- Create a unique, memorable logo that represents Shriya’s professional identity
- Design a mark that works well at various sizes (from favicon to header logo)
- Develop a logo that reflects technology and networking concepts
- Ensure the design is simple enough to be recognizable and versatile
- Create variations for different backgrounds and applications
Design Process
- Client Consultation: Discussed Shriya’s preferences, professional background, and brand personality
- Research: Explored design trends in technology and networking fields
- Concept Sketching: Developed multiple initial concepts on paper
- Digital Refinement: Created vector versions of the most promising concepts in Adobe Illustrator
- Color Exploration: Tested various color schemes that convey technology and professionalism
- Presentation: Presented three final concepts with mockups showing applications
- Refinement: Made adjustments to the selected design based on feedback
- Finalization: Delivered complete logo package with all necessary file formats and usage guidelines
Logo Concept
The final logo design incorporates:
- A stylized “S” that subtly references network connectivity
- Clean, geometric forms that suggest precision and technical expertise
- A modern, minimalist aesthetic that ensures longevity
- A carefully selected color palette of deep blue and teal that conveys professionalism and innovation
Technical Specifications
- Software Used: Adobe Illustrator
- Color Modes: RGB for digital, CMYK for print applications
- File Formats Delivered: AI, EPS, PDF, PNG (with transparency), JPG, SVG, ICO
- Variations: Full color, monochrome, reversed (for dark backgrounds), horizontal and vertical lockups
Logo Applications
The logo was implemented across various touchpoints:
- Website header and favicon
- Business cards and stationery
- Social media profiles
- Email signature
- Presentation templates
Client Feedback
“Working with Shrijana on my logo was a fantastic experience. She took the time to understand my professional background and what I wanted my personal brand to convey. The final logo perfectly captures my identity as a network engineer while being visually distinctive. I’ve received numerous compliments on the design, and it’s given my website and materials a cohesive, professional look.” — Shriya Bayalkoti, Network Engineer